Open Property Data Association
Smart Property Data Trust Framework
Become a member Join a working group

    Marketing

    Help the people in your network bring their experience to better property information. Find an invitation, presentation or campaign you can adapt and share.

    For organisations, networks and communities

    Bring your members’ experience into the work.

    People across professional networks bring varied property evidence into one shared public-interest project.

    Professional bodies, industry networks and community groups can reach people whose knowledge belongs in this work. Our packs give you a member-facing invitation, LinkedIn posts and a short presentation. Choose a relevant field, add your own introduction and share through your usual channels.

    Get a member-sharing pack Ask an organisation to share

    By task

    The right material for the conversation.

    For organisations and networks

    Share with your members

    A complete member email, newsletter insert and campaign pack for your own channels.

    Choose a member-sharing pack     For OPDA and individual supporters

    Invite someone

    Ask an organisation to share the opportunity, or invite a colleague personally.

    Find the right invitation     For OPDA and your organisation

    Post on LinkedIn

    Distinct campaign sequences with relevant artwork and copy ready to adapt.

    Explore the LinkedIn campaigns     For meetings and events

    Give a presentation

    A short introduction with speaker notes, a one-page overview and sector examples.

    Get presentation materials     For prospective contributors

    Get support to participate

    Explain the value to your organisation and explore participation with your manager.

    Use the employer briefing     For everyone sharing the work

    Brand and approved messages

    Use the official identity and keep the invitation clear, accurate and accessible.

    Read the sharing guidance

    By audience

    One complete pack for each part of the journey.

    Use the general pack for a mixed audience, or choose a pack with examples from a particular field. Each includes three email versions, an OPDA and an organisation LinkedIn sequence, artwork, a short slide deck and a one-page overview.

    For a mixed audience

    All property professions

    People whose work depends on property information, including consumer and public-interest representatives.

    Open campaign pack     Existing working group

    Finance and Banking

    Mortgage advice, lending decisions, security, affordability and supporting systems.

    Open campaign pack     Current recruitment wave

    Conveyancing

    Title, searches, enquiries, contracts and completion.

    Open campaign pack     Current recruitment wave

    Estate Agency

    Instruction, marketing, negotiation and sales progression.

    Open campaign pack     Current recruitment wave

    Surveying and Valuation

    Inspection, measurement, property condition, valuation and professional opinion.

    Open campaign pack     Current recruitment wave

    Property Data Services

    Sourcing, matching, assuring and exchanging property information.

    Open campaign pack     Current recruitment wave

    Property Technology

    Products, platforms and integrations supporting the property journey.

    Open campaign pack

    By broadcaster

    Choose the voice you are sharing in.

    Who is sending the invitation? Find materials for OPDA representatives, organisations sharing with their members, or individual supporters inviting colleagues.

    Broadcaster

    OPDA representatives

    For authorised OPDA representatives contacting organisations, presenting the work or publishing from OPDA’s own account.

    Find material for this role     Broadcaster

    Organisations and interest groups

    For professional bodies, industry networks, employers and community organisations sharing through their own channels.

    Find material for this role     Broadcaster

    Individual supporters

    For people inviting a colleague, introducing the opportunity in their community or asking their employer for support.

    Find material for this role

    From a useful contact to a useful contribution

    A simple handoff, through trusted relationships.

    1. Choose and adapt. Pick a pack for the audience. Use the version written for the person or organisation sending it.
    2. Share through your channels. Send an email, include a newsletter item, post on LinkedIn or introduce the opportunity at a meeting.
    3. Let people decide. Interested people explore the working groups and register directly with OPDA. Each expression of interest is reviewed.

    What participants receive

    Operational emails

    See the actual invitation and access-change templates used by our working-group services, with fictional sample data and disabled links. These are service communications, not material for a recruitment campaign.

    View operational email samples

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